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Branding · Type

Aurora Identity

A one-sentence summary of what the project was and what made it interesting. Replace with the real story.

Year
2025
Role
Designer, Direction
Client
Aurora Co.
Live
aurora.example →
Cover image (replace)
Overview

The short version of what we set out to do.

Two or three paragraphs giving context for the project — who it was for, why it mattered, what was at stake. Keep it grounded. The reader should know what they're looking at within thirty seconds.

Avoid jargon. Explain the constraints that shaped the decisions. Mention the team if it wasn't solo work.

Approach

How the work came together.

Walk the reader through the moves that mattered. Skip the inevitable. Show the specific calls you made and why — the decision is more interesting than the artifact.

Image — process A
Image — process B

Continue the narrative around what's pictured. Use captions if you want one image to do specific work.

Image — wide shot
Outcome

What changed because of this.

End with the result — a metric, a quote, a launch, a thing that exists now that didn't before. Or what you learned that you'd bring to the next one.