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For the passion for Paraguayan women's soccer

Client:

Mastercard

Year:

2022

Team:

10 teammates

Roles:

Lead Designer

Overview

Mastercard extended its sponsorship to female soccer in Latin America and the Caribbean, including the CONMEBOL Copa America Femenina 2022. We took on the challenge and looked at the reality of soccer and gender inclusion, two passions that have inspired us for decades.

With the team of ECOM Estrategias, we created the Tribuna Virtual Mastercard. A community of influencers and sport jornalists set to bring the attention to our local female soccer scene.

💼 Check out the full proyect here.