Overview

Paracel, a company deeply committed to sustainable development, sought a complete redesign of its corporate website. The main goal was to create a modern platform to clearly showcase their initiatives aligned with the Sustainable Development Goals (SDGs) and serve as a central hub for communicating their sustainability vision.

Challenge

The challenge was to design a new website that would reflect Paracel’s commitment to sustainability in both form and function. It needed to convey transparency, impact, and progress, while remaining intuitive and visually appealing.

Strategy

We began by gathering visual and structural inspiration from websites focused on carbon footprint and environmental responsibility, as suggested by the client. These examples served as a starting point to define the tone, style, and user experience of the new platform.

Solution

We developed  ased on the references collected, which helped guide the design direction. From there, we created high-fidelity prototypes that emphasized clarity, simplicity, and storytelling around sustainability.

Design choices included:

A clean and adaptable layout that highlights Paracel’s sustainability programs.

Visual elements focused on environmental impact and community.

A flexible structure ready to scale with the company’s evolving content and initiatives.

Results

Key outcomes:

A modern platform designed to reflect sustainability values.

Clear presentation of Paracel’s ongoing programs and initiatives.

A visual identity aligned with the company’s environmental mission and future growth.

🔗 Visit paracel.com.py and check it out!